~Reliance Retail launches AJIO Beauty, offering over 1,500 beauty brands, nationwide delivery across 19,000 pin codes, and a seamless shopping experience integrated with Tira.
Mumbai, Maharashtra, July 22 (VNI): Reliance Retail has announced the launch of AJIO Beauty, marking its expansion in the rapidly growing beauty and personal care segment while strengthening its fashion and lifestyle ecosystem. The new platform combines AJIO’s fashion-first approach with Tira’s beauty expertise to offer an integrated shopping experience for Indian consumers.
AJIO Beauty features a portfolio of more than 1,500 Indian and international brands across skincare, makeup, haircare, fragrances, bath and body, personal care, and beauty accessories. The platform will deliver products to over 19,000 pin codes across India, with select cities also benefiting from AJIO Rush, enabling faster delivery of beauty products.
According to the company, the platform is designed to make beauty shopping more engaging by offering curated routines, ingredient-led recommendations, personalized edits, and trend-driven discovery. It aims to transform the shopping experience from a simple transaction into one focused on inspiration, exploration, and self-expression.
An AJIO spokesperson said that fashion and beauty are increasingly converging as consumers seek to express their personal style more completely. The company believes that by combining Reliance Retail’s beauty expertise with AJIO’s digital reach, AJIO Beauty will offer customers a curated selection of trusted Indian and global beauty brands through a seamless online experience. VNI NEWS, AJIO Beauty, Reliance Retail, Tira, Beauty Products India, Online Beauty Shopping, Reliance Retail, Beauty, Personal Care, Fashion, E-commerce, India, VNINews, VNINews.com