Ahmedabad, Gujarat, Jun 02, Gujarat Govt and QCI Drive Quality Mission Across MSMEs with Gunvatta Yatra: 33 Districts Covered, 10,000+ Stakeholders Reached in 56 Days.
Marking a significant milestone in India’s quality movement, the Gujarat Gunvatta Yatra (GGY)—a 56-day statewide campaign focused on fostering a culture of quality and excellence across industries, institutions, and communities in Gujarat, has successfully concluded. Flagged off by the Hon’ble Chief Minister of Gujarat, Shri Bhupendrabhai Patel, the Yatra commenced on 5 April 2025, marking Quality Council of India’s (QCI) first large-scale grassroots mobilisation at the state level.
Organised under the theme ‘Gunvatta se Sashakt Gujarat, Viksit Bharat’, the Yatra ran from 5 April to 30 May 2025, covering all 33 districts and travelling over 6,500 kilometers across Gujarat. With the participation of more than 10,000 attendees, the campaign engaged a wide cross-section of society through awareness workshops, quality dialogues, industry visits, and field-level interactions. It served as a platform for promoting quality consciousness, identifying on-ground challenges, and initiating quality-centric collaborations across sectors. Importantly, the Yatra reached deep into more than 25 Tier 3 and Tier 4 cities and towns, ensuring that the message of quality was not limited to urban centres but resonated across semi-urban and rural Gujarat.
The Yatra was structured around two major components: the ‘Gunvatta Rath’—a mobile awareness van that travelled statewide carrying the message of quality—and a parallel series of 33 district-level workshops. These sessions facilitated critical dialogue between government bodies, industries, MSMEs, institutions, and citizens.
The Yatra received notable support from dignitaries and senior officials across Gujarat, including Smt. Nimuben Jayantilal Bambania, Minister of State for Consumer Affairs, Govt of India; Shri Harsh Sanghvi, Minister of State for Home and Industries, Govt of Gujarat; Shri Jagdishbhai Vishwakarma, Minister of State for MSME; and Shri Miteshbhai Patel, MP, Anand. Key bureaucrats like Smt. Mamta Verma, Principal Secretary (Industries), and Smt. Shalini Agarwal, Municipal Commissioner of Surat, also participated, along with several MLAs and institutional leaders.
Throughout the campaign, QCI collaborated with major institutions including the MSME Department (Government of Gujarat), Bureau of Indian Standards (BIS), ATIRA, NID, Indian Railways, GPCB, FSSAI, DISH, ISRO, DGFT ,DST (Gujarat), EQDC, and SIDBI, along with active support from industry associations and civic bodies. This widespread cooperation ensured the message of quality reached both urban and rural stakeholders.
Speaking on the conclusion of the Gunvatta Yatra, Shri Jaxay Shah, Chairperson of QCI, stated, “I sincerely appreciate QCI’s dedication and resolve to carry out the Gujarat Gunvatta Yatra against all odds. Their perseverance in the face of extreme heat and harsh weather conditions reflects our firm commitment to quality. Quality is not an expense—it is a powerful enabler. It is the pathway to better profits, stronger markets, and lasting growth.”
Shri Kannan Chakravarthy, Secretary General of QCI, highlighted the initiative’s long-term impact: “The Gujarat Gunvatta Yatra reflects our drive to not only raise awareness, but to activate communities, industries, and institutions as co-architects of a Quality-First Bharat.”
The campaign featured 305 expert speakers, feedback from 137 industry associations, and quality pledges by over 4000 individuals. It also spotlighted QCI’s broad suite of quality-focused interventions—spanning certification, accreditation, process improvement, and sector-specific initiatives.
The Gujarat Gunvatta Yatra now stands as a model for future state-level quality movements. As QCI continues to expand its grassroots outreach, this Yatra offers a template for impactful collaboration, community mobilisation, and national transformation—paving the way for a Quality-First Nation.