~Tira has exclusively launched South Korean K-beauty brand Dr. Melaxin in India, bringing its science-backed skincare range, including the viral Peel Shot collection, to Indian consumers.
Mumbai, Maharashtra, July 21 (VNI): Reliance Retail’s omnichannel beauty platform Tira has exclusively launched South Korean dermo-cosmetic brand Dr. Melaxin in India, further expanding its portfolio of premium international beauty brands. The products will be available exclusively through Tira’s online platform and select offline stores.
According to the company, Dr. Melaxin is known for its science-led skincare approach inspired by vaccine science and its “slow aging” philosophy. The brand offers clinically evaluated formulations targeting pigmentation, enlarged pores, under-eye aging, loss of firmness and uneven skin texture. Its products follow an 8-FREE clean formulation standard, are cruelty-free, dermatologist-tested and suitable for sensitive skin.
The India launch is led by Dr. Melaxin’s globally popular Peel Shot range, featuring a gentle exfoliating ampoule formulated with rice-based AHA and BHA, Pentavitin and rice water to improve skin texture, refine pores and enhance radiance. The brand has also gained international recognition as the top K-beauty brand on TikTok Shop in both the United States and the United Kingdom following its expansion across key global markets.
Commenting on the launch, Dr. Melaxin CEO Yu Kyoung Hwa said Indian consumers are increasingly seeking effective, science-backed skincare solutions, and the brand’s products are designed to address concerns such as pigmentation, texture and firmness. Tira said the partnership reflects its commitment to bringing globally acclaimed, authentic and high-performance beauty brands to India’s rapidly growing premium beauty market. VNI NEWS, Tira, Dr. Melaxin India, K-Beauty India, Reliance Retail, Peel Shot, Korean skincare, Dr. Melaxin, K-Beauty, Beauty Industry, Skincare, India Launch, VNINews, VNINews.com