~Reliance Brands and SKIMS announce an exclusive partnership to launch the global shapewear brand in India, with the first stores opening in Delhi and Mumbai.
Mumbai / Los Angeles, Aug 05 (VNI): Reliance Brands Limited (RBL) and SKIMS have announced an exclusive partnership to launch the global shapewear and lifestyle brand in India.
Under the agreement, RBL will operate SKIMS across physical and digital channels, with the first exclusive stores set to open in Delhi and Mumbai before expanding to other cities.
The partnership marks SKIMS’ entry into one of the world’s fastest-growing luxury and premium consumer markets. The launch forms part of the brand’s global retail expansion following recent store openings in London and Dubai, with Hong Kong and Seoul also scheduled to follow.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has redefined the women’s underwear, shapewear and loungewear categories by focusing on comfort, fit and inclusivity. The brand has expanded its portfolio to include Mens and NikeSKIMS, combining technical innovation with modern design to meet evolving consumer preferences.
Reliance Retail Ventures Limited Director Isha Ambani said SKIMS has transformed the global perception of comfort, shape and inclusivity, making it highly relevant for India’s new generation of consumers. SKIMS Co-Founder and Chief Creative Officer Kim Kardashian said the enthusiasm from Indian consumers has been overwhelming and expressed excitement about welcoming customers to the brand’s first stores in the country. Co-Founder and CEO Jens Grede said the partnership with Reliance Brands would help establish SKIMS in one of the world’s most important consumer markets through a phased retail expansion. VNI NEWS, SKIMS India, Reliance Brands, Kim Kardashian, Isha Ambani, India Retail, Premium Fashion, Reliance Retail, Fashion Retail, India, Delhi, Mumbai, VNINews, VNINews.com