Adani Cement Creates 15,000-Bag Aerial Tribute to Maa Durga for Navratri 2026

~Adani Cement creates a 15,000-bag aerial tribute to Maa Durga at its Kymore plant for Navratri 2026, showcasing 750 tonnes of cement and 12,600 man-hours.
Ahmedabad, Gujarat, Oct 11 (VNI): Adani Cement, part of the Adani Portfolio and the world’s ninth-largest cement producer, has created a monumental aerial tribute to Maa Durga using 15,000 cement bags at its Kymore plant in Madhya Pradesh. Unveiled as part of its Navratri and Durga Puja 2026 campaign, “Jahan Vishwas, Wahan Shakti,” the installation spans a 70 ft × 70 ft canvas, representing 750 tonnes of cement and requiring 12,600 man-hours of collective effort. The making of the installation and its dramatic aerial reveal have been captured in a digital film for the company’s digital and social media platforms.
At ground level, the 15,000 cement bags appeared as individual units arranged with precision. As the aerial camera rose, the lines transformed into contours, the colours formed expressions, and the monumental image of Maa Durga emerged. Her crown, eyes, ten arms and flowing form were created through the careful alignment of thousands of cement bags. The installation brought together 12,600 man-hours of collective effort, transforming the scale of the project into a visual story of faith, strength and trust.
The campaign brings together two central brand values associated with Adani Cement’s portfolio. Shakti reflects Ambuja Cements’ promise of strength, while Vishwas draws on ACC’s nine-decade legacy of trust. Maa Durga, revered as an embodiment of strength and protection, represents the convergence of these values in a tribute to faith, tradition and collective endeavour. The campaign’s title, “Jahan Vishwas, Wahan Shakti,” expresses the connection between trust and strength through a creation made from the very material used to build homes and infrastructure.
The digital film captures the transformation through a compelling shift in perspective. It begins at ground level, showing hands at work, cement bags being moved into position and a vast arrangement whose overall form is not immediately visible. The camera then gradually rises above the Kymore plant, revealing how 15,000 individual cement bags come together to form the commanding image of Maa Durga.
What initially appears to be an exercise in material handling and precise construction becomes an expression of devotion and collective determination when viewed from above. The aerial reveal conveys the campaign’s central message, “Jahan Vishwas, Wahan Shakti,” bringing together ACC’s enduring promise of trust and Ambuja Cements’ promise of strength in a larger-than-life tribute to Maa Durga. VNI NEWS,
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